Author Archives: Marketing Master

Your Small Business Success Depends on Your Website…

Your Small Business Success Depends on Your Website…

Your website is your storefront and can mean the difference between your success and failure. Prior to creating a website, you must have a clear understanding as to exactly what it takes to succeed. This involves much more than simply putting up a web site. You must look at the entire picture and plan each step very carefully.

Although many new Internet entrepreneurs believe that all they need to do to make money online is to build a web site, that couldn’t be further from the truth.

The truth is developing a successful Internet business takes a great deal of time, thought and effort. It takes a sincere commitment, a lot of patience, and a lot of personal drive.

There are a lot of lessons that must be learned, and a lot of failures that must be endured. However, if you’re truly passionate about your business and success you will succeed.

A major factor in determining your success is the amount of time you take to educate yourself. Please don’t take this point lightly, as it can literally mean the difference between your success and failure.

Sure, learning HTML is an important part of creating a successful website; however, it is only one small part. You must first develop a strategic plan and design your web site accordingly.

This strategic plan begins in the marketing department . Where amongst other things you will need to decide how you are going to Increase the number of customers that buy from you .

This is not as easy at it sounds and requires some insight into the small marketing best practices and methods to achieve it .  Very often it requires discussions with both marketing experts and website designers before an acceptable solution is found . You can get this advise from us as we specialize in Marketing and designing websites.

No longer is Yellow pages the place where everyone goes to get information about suppliers . I was amazed to see the latest edition of Yellow pages – once it was a heavy, thick directory full of colorful advertisements, but now its much thinner and contains less information. If you want to be found, the web is the place these days and the rules here are a little different to just placing a yellow page ad. So whether you decide to DIY your website and Marketing or outsource it . It is worth you contacting us first for a Free Audit . If you do decide to DIY then the contents of this course will help you get started . Whatever direction you go we can help .  Click on this link or the contact me button at the bottom of the page and we will send you a preliminary questionnaire and some more information .

Marketing Services for Small Business in New Zealand

Marketing Services for Small Business in New Zealand

According to the latest report every day people are buying services and products from small businesses.  These small businesses just like here in New Zealand are actually growing because of the marketing services they are using to help their ventures reach more potential buyers.  If you haven’t use any marketing services before then this article will surely help you out.

Since there are lots of online companies nowadays here in New Zealand, many have already started using online services to fill up their daily needs.  New Zealand business owners are actually using simple but very powerful marketing services to help them improve their services and products so as to increase the numbers of their sales and customers.  Below are some of the most effective marketing services tips that would surely help you prosper in your small business here in New Zealand.

Here are the marketing services tips you need

1.  Let clients to know you

Good relationships between you and your customers are built on trust. So it’s natural that customers want to learn and know more about your company as much as they can about the people that stand behind it. This is one of the most important marketing services you must imply in your business here in New Zealand.  For instance women shoppers look for more and complete information when deciding on which company or service to choose.  Did you know that vast majority of both male and female shoppers do some comparison shopping on the web before making any purchase?  Having a website for your products and services could even help you increase the numbers of your customers.  This is one of the many marketing services tips you should not forget.

2.  Always compete with other business based on value

What do you think will make customers choose your service and products against your competitor?  The answer to this is the value they will get from their money.  This is one of the most vital marketing services tips you should imply in your small business if you want to win over your competitor.  You may need to test various offers and promos until you find a winning combination that would catch your customers’ attention.  By simply using these marketing services, you will certainly increase the number of your sales in no time.

3.  Tempt customers with incentives

Now did you know that there is one marketing services tip that actually made lots of  New Zealand successful in their small businesses?  By simply tempting your customers with great incentives, you can actually help increase your sales as they will recommend you to their friends and families.  Customers who have positive experience with the products and services will certainly return more often to check for new offers.

These marketing services tips I discussed above will definitely help you make progress in your small business here in New Zealand.  These marketing services tips have been proven effective and powerful amongst business owners here in New Zealand.  So what are you waiting for?  Go and try them for yourself and see amazing results in no time at all!

For the best results from Small Business Marketing Contact HiSpeed Consulting .

Here are some happy customers who use our strategies and systems from BBI. These are leading edge low cost strategies that the  New Zealand  Small Business community may not have seen before. Any Small business will benefit from them including Restaurants , and fast food Small Businesses .

Hispeed Consulting has created a fast foods best practice manual that provides all the the best methods and practices to create a winning business. This includes Marketing , Business Plans, Operations Best practices .It starts from getting new customers to keeping them and increasing the number of times they buy from you . This manual also identifies the best operational methods and strategies to compete with big name brands such as McDonalds .

Click for More : Contact HiSpeed Consulting .

The Small Business Kick Start Action Plan

The Small Business Kick Start Action Plan

Why Bust Your Gut When Someone Who has Been there, Can Show You the Way to Succeed?

The small business owners you know probably spent many long hours trying to figure it out on their own, and its possible they still haven’t succeeded. Maybe they have forked out thousands of dollars to consultants, coaches and mentors.

The Small Business Kick Start Action Plan has been designed to be a cost effective way of streamlining the process for you. It will show you how to set a strong foundation in your business and produce a healthy profit quicker than your competitors.

Here’s what you will discover in this action plan:

Part 1 : Your Passion, Your Vision, Your Dream Business
Part 2 : How Your Small Business is Perceived
Part 3 : How to Overcome Setbacks
Part 4 : 4 Principles to Increase Your Advertising Success
Part 5 : Promotional Tactics 101
Part 6 : The Secrets to Effective Writing
Part 7 : The Power of the Internet
Part 8 : How to Revamp a Worn Out Brand
Part 9 : Protect Your Business
Part 10 : Your Quick Start Action Plan

Click here to get your Copy —> Click Here!

Small Business Planning

Small Business Planning

To have a world class business you really need to get the right training . As Michael E. Gerber states “Dont work in your Business work on it “. The Technician goes to work in his business, the entreprenuer goes to work on his business. The same amount of time invested , significant different return on investment .

As South Africa and Zimbabwe creates a breeding ground for first time entreprenuers hoping to achieve self reliance and income based on its own initiatives . Basic entreprenuerial training needs to be acquired in order to leverage the massive potential that is available and be sucessfull.

HiSpeed Consulting has created a Small Business Mentoring program to assist Entreprenuers around the world achieve their dreams .

An overview of this program is provided below.

To get more info and a prospectus :

Project Management Made Easy

Project Management Made Easy

If you own a small business, like I do, or if you work for one, you know that

success depends on doing the right thing and on getting it done right. We need
to deliver the right results, on time, and within our budget and do a really
good job. When we do that over and over, we please our customers, we make
money, and our business grows. When we don’t get it done right—this may
sound obvious—either we get it done wrong or we don’t get it done at all.
Then our customers aren’t happy and our bank accounts are soon empty.
Project Management for Small Business Made Easy
Some jobs we do over and over. We stock up supplies, we make a sale,
we balance the checkbook. We can think of these repetitive tasks as production
work. But—unless you run a mom-and-pop grocery store—a lot of your
work is done only once. The work is unique: decide what to stock for this
season, negotiate a deal with one big client, arrange for a loan to open a new
office or store. An MBA or any other standard business course won’t help
you do a good job at these unique, special jobs. Doing unique work and succeeding
takes project management.
If our world—our customers, our suppliers, and our competitors—didn’t
change much, we wouldn’t need much project management. But these
days, everything is changing very fast. When I was growing up, there were
no computers and almost nothing was made of plastic. More people used
butter than margarine and no one knew about cholesterol. Music came on
black vinyl albums played on phonographs. The only Teflon was on NASA
spacecraft and the only product that came out of NASA’s efforts was Tang®
orange drink mix. Now we live in an era of microchips, microwaves, digital
music, artificial foods, and microwave dinners. Our parents ate the same
food throughout their entire lives; our children are eating new foods every
few years.
But it’s not just technology and products that are changing. Communication
and transportation are faster and cheaper than ever before. Big business
and franchises have taken over a lot of the commercial market. People
expect products and services right away, and we can deliver because internet
ordering has become part of how we do business.
If we can keep up.
And keeping up means dealing with change. It means setting new directions,
revising our plans, and then getting new products, services, and ways
of working in place quickly, before things change again.
Given how much things change, isn’t it nice to know that there is a
whole special field within business designed just to deal with change? It’s
called project management. The field has been growing for the last 35 years,
and you can learn from the best and make it your own with Project
Management for Small Business Made Easy.

To find out more  click :

Do You Think Its Time to Claim Your Stake in the Internet Gold Rush?

Do You Think Its Time to Claim Your Stake in the Internet Gold Rush?

It always amazes me how little Business people & consultants know about creating a real “direct response” website, whose purpose is to generate, leads. Most business owners are unaware of the trade secrets involved and as a consequence are leaving HUGE amounts of cash on the table every day! There is a very good way to persuade people to give you information so you can follow up with them. The first step involves providing a free sample of the quality merchandise or services you supply. Then, once you have identified your potential customer, this is where you canREALLY build the relationship with your customer and turn your business into a money-making machine! You can then provide them with information and services that you know they need and you can provide.

Transforming an off line business to an online business is a challenge & requires special skills, not only web design and image branding skills. Unfortunately, it often happens that the business owner looks for and finds a website designer who has no idea about direct response marketing and about selling your products and services over the internet. At best you will often end up with a fancy looking website costing a fortune that does little or nothing other than to let others know you exist, a bit like a place holder or an online business card. But, what if you could have a website that works like an unpaid salesman. Just think about it for a minute, no salary to pay, no days off sick, no superannuation, he works for you 24 hrs a day 7 days a week, Wow!! Better still it provides a constant stream of new business so you can focus on developing your business to the next level or even taking that vacation.

But then let’s just pause a minute and think about YOUR website as it is today. You might have heard about some dark secret called Search engine optimization, SEO. So now you call the same guy back again to improve your Google rankings. He tries very hard and might even get you on page one of Google but still not enough business!! What can you do next!! It’s the end of the road. This is why you should NEVER trust a designer to create your website (sadly most people don’t pay attention and end up creating a site that just sits there and collects “digital dust”!) It looks good & creates a wonderful corporate image but doesn’t produce sales leads, orders and cash in the till.

If you can imagine for a moment a big funnel shaped slide with all your on line prospects at the top waiting to become qualified prospects at the bottom. The strategy must be how to help them reach the bottom of the funnel as quickly as possible and at the same time provide other options for the others to obtain information they require elsewhere. The first step then is to grab your prospect’s attention (this is the MOST important lesson to learn!).

There are countless examples of how to design an effective internet marketing website. They require knowledge of marketing, psychology as well as the technical skill of putting an effective website together. Fortunately although these skills are not widely available they exist. The challenge is to seek them out and claim your stake in the World Wide Web. Your piece of virtual real estate where you can provide the best possible solution to your customer’s. How would you like to have a barrel-full of leads for your business getting them is a million-dollar education in itself!

Adrian is an Direct Response Marketing consultant and Web site developer. He has consulted to small medium enterprise businesses in many different sectors and is well versed at dealing with the challenges of increasing profitswith limited low cost strategies.You can grab a Free DVD from his website at

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Effectiveness of Mobile Marketing Solutions for Your Business

Effectiveness of Mobile Marketing Solutions for Your BusinessMarketing is a fast-paced world and bothnew entrepreneurs and established businesses must constantly find other ways to reach their target market. If you would like to get ahead of the competition, you should think about using mobile marketing solutions since it is one of the most viable options most companies have today. The application of this set of strategies is easy to manage, plus you would discover that there is no need to raise a lot of funds for your application. It is filled with endless possibilities especially since it is a versatile marketing move to adapt.

Mobile marketing solutions can use more than one channel, and it can also employ a series of strategies. You would see that most mobile marketing applications are easy to apply so if you are just new to the industry, you can either learn how to do it on your own or you can also easily hire an external team to handle your marketing plan for you. The whole process won’t cost you a lot of money too so you don’t have to worry about overtaxing your fund allocation for marketing. In most cases, you won’t have to worry about getting the most out of your funds, since a lot of studies have shown that this is one of the most effective marketing strategies one can use for advertising and promotion.

Using mobile solutions to reach your business’ goals can both be easy or a little complicated. It would basically be base on the marketing strategies you would like to adopt. Just like traditional marketing options, you can either settle for basic mobile ads or you can also create a complex system for your company’s exclusive use. Just like in any other marketing plan, you don’t have to stick to one strategy either since you can easily apply more than one at the same time.

If you have not applied this type of marketing to your business yet, you should first try to create a mobile-ready website for your company. This is a good start since it would give you an idea just how powerful this advertising medium is. Aside from making it ready for other mobile marketing strategies, it would also have positive effects of their own. For one thing, it would connect you with your consumers who love to use the internet-surfing capabilities of their phone. You don’t have to rely on popular media to get this kind of connection with your direct target market.

Aside from making a mobile phone-compatible site, you can also use other strategies that would utilize your phone’s features. One of the most popular ways to accomplish this is by using the Bluetooth and infrared function of your mobile devices. Some companies would also use the more traditional SMS and MMS functions to market goods and services to others. Just like other marketing strategies though, the challenge lies in making people feel like they are not cooperating with a marketing plan since some people are wary with these moves. Unfortunately, feelings like these are due to the abuse of email marketing by some bad internet marketers.

Are you looking for more information regarding mobile marketing solutions? Visit www.ad4text. com

Solutions available from  HiSpeed Consulting : Contact