According to a recent survey we know that in most cases event managers are using email as the key part of their event planning process. To be exact up to 83% of the event planners are taking advantage of email for the purpose of promoting their events and communicating with delegates.
I should say that it’s just an evident a trend that keeps on rising gradually over the last five years. So you’ve already noticed this increase in the sophistication of various email marketing tools. When taking into consideration the increasing cost of other forms of web promotion such as this well known direct mail we come to a conclusion that email has become the most attractive solution for the vast majority of event managers.
I should say that email can be successfully used in many areas when planning various events. For example I can point out to posting event thanks and surveys, making reminders and invitations, awareness generation, event promotion and so on.
Now I’d like to mention some evident benefits of using email marketing as your primary event tool. So in this case you’ll be greatly delighted by low costs. I should say that the cost to send an email can be about 1p per recipient. It’s a really saving option from my point of view. By the way you can compare it with the cost of the first class stamp reaching 38p these days. You can also take into consideration the cost of designing as well as printing of the mailshot. So there’s no wonder that so many event managers are used to investing in event and delegate management solutions because they have an integrated email marketing tool. This way they simply drive down the costs.
When using this option you can take advantage of customizable email templates for the purpose of matching your business branding. It’s very easy for event managers to create their branded templates when using these efficient email marketing tools. I should say that your emails can be branded if you want to match a website or some specific campaigns. In fact you can save them for your future use.
It’s possible to take advantage of scheduling dates as well as times to send your automatic invites. In fact email marketing gives event managers an excellent opportunity of creating emails for the purpose of sending out automatically. It’s a great thing that event managers will forget about some really annoying manual and therefore time consuming jobs. You can also schedule in advance such things as you confirmations, date reminders, confirmations and so on. As you can see using email is extremely advantageous because it’s a really outstanding reporting tool. I don’t doubt that you’ll gain benefits from this.
Currently our world is the world of modern technologies. These days the more your activity is automated, the better, especially when it refers to Reporting Services. Reporting is a very significant thing. So if you would like to automate your reporting activities, you might consider trying SQL-RD. Automated reporting will lead to eliminating repetitive tasks and saving time and money. Look through this SQL Server Reporting Services site to find out more detailed information.
And keep in mind that we live in the world of high online technologies. It would be intelligent to use the Internet network to find anything on the best terms available on the market. Search engines, social networks, blogs and forums – all this will assist you to make a decision on many issues.