Small Business Marketing and Business solutions

Marketing Services for Small Business in New Zealand

admin | October 7th, 2010 | Posted in Small Business marketing

Marketing Services for Small Business in New Zealand

According to the latest report every day people are buying services and products from small businesses. These small businesses just like here in New Zealand are actually growing because of the marketing services they are using to help their ventures reach more potential buyers. If you haven’t use any marketing services before then this article will surely help you out.

Since there are lots of online companies nowadays here in New Zealand, many have already started using online services to fill up their daily needs. New Zealand business owners are actually using simple but very powerful marketing services to help them improve their services and products so as to increase the numbers of their sales and customers. Below are some of the most effective marketing services tips that would surely help you prosper in your small business here in New Zealand.

Here are the marketing services tips you need

1. Let clients to know you

Good relationships between you and your customers are built on trust. So it’s natural that customers want to learn and know more about your company as much as they can about the people that stand behind it. This is one of the most important marketing services you must imply in your business here in New Zealand. For instance women shoppers look for more and complete information when deciding on which company or service to choose. Did you know that vast majority of both male and female shoppers do some comparison shopping on the web before making any purchase? Having a website for your products and services could even help you increase the numbers of your customers. This is one of the many marketing services tips you should not forget.

2. Always compete with other business based on value

What do you think will make customers choose your service and products against your competitor? The answer to this is the value they will get from their money. This is one of the most vital marketing services tips you should imply in your small business if you want to win over your competitor. You may need to test various offers and promos until you find a winning combination that would catch your customers’ attention. By simply using these marketing services, you will certainly increase the number of your sales in no time.

3. Tempt customers with incentives

Now did you know that there is one marketing services tip that actually made lots of New Zealand successful in their small businesses? By simply tempting your customers with great incentives, you can actually help increase your sales as they will recommend you to their friends and families. Customers who have positive experience with the products and services will certainly return more often to check for new offers.

These marketing services tips I discussed above will definitely help you make progress in your small business here in New Zealand. These marketing services tips have been proven effective and powerful amongst business owners here in New Zealand. So what are you waiting for? Go and try them for yourself and see amazing results in no time at all!

For the best results from Small Business Marketing Contact HiSpeed Consulting .

Here are some happy customers who use our strategies and systems from BBI. These are leading edge low cost strategies that the New Zealand Small Business community may not have seen before. Any Small business will benefit from them including Restaurants , and fast food Small Businesses .

Hispeed Consulting has created a fast foods best practice manual that provides all the the best methods and practices to create a winning business. This includes Marketing , Business Plans, Operations Best practices .It starts from getting new customers to keeping them and increasing the number of times they buy from you . This manual also identifies the best operational methods and strategies to compete with big name brands such as McDonalds .

Click for More : Contact HiSpeed Consulting .

Tags: Small Business Best practice management, Small Business Marketing
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How to Increase Customer Lifetime Value

admin | November 25th, 2010 | Posted in Mavim process Management, Small Business marketing

How to Increase Customer Lifetime Value

Did you ever hear the expression Customer Life time value ? If you did what does it mean ? It means how much is the customer worth to your business. How much do they spend per week, per month per year. How often do they spend.

Simply put, Customer Lifetime Value = average spend per week x 52 x no of purchase years.

To increase the lifetime value of your customer. You either have to increase the average $ spent or the number of times customers buy from you . It is therefore important to maximise the customer life time value at every point in the purchase cycle.

What is the first point of customer contact in your business? If it’s the telephone, is your receptionist pleasant, informative, caring and helpful? If it is a letter, is the recipient’s name spelled correctly? Is the information accurate? Does each point of contact establish customer satisfaction and ensure repeat business?

Let’s look at your customer service cycle. Draw a circle on a sheet of paper. Somewhere on the circle identify each point of contact from your customer’s point of view. Identify what customers want at each point of contact.

As you complete the documentation of your service cycle, look for the many opportunities where you fail to trigger the next step in your business relationship (creating repeat business). Up sell , cross sell etc.

Building the Service Cycle

In your old purchase cycle the customer service is probably a one-time event. Nothing has been designed to create momentum, to move the customer to the next step in the service cycle or to increase the $ spent.

In the new purchase cycle, customer service is seen as a vehicle to build customer satisfaction, loyalty, and commitment. Besides which, Its not what you know about all your customers that makes the difference, but each one .What if your store mails a monthly coupon book to every customer within a certain radius of the store? Plus a weekly circular that lets customers double the value of of the coupons? Suddenly, you will find yourself clipping coupons and your business is building customers into its service cycle.

Its a purchase cycle designed to create satisfied customers and repeat business. Larger businesses can cater to customer needs with specialty offers for different items. Upon checkout customers often receive additional coupons good on their next visit. The cycle is reinforced when the packer carries out their purchases, loads them into their car and wishes them a nice day.

As an example lets see how important customer service in a grocery store? Look at these numbers. The average family spends $500 a month on groceries or $6,000 a year. Over a 20-year period, it adds up to a whopping $120,000. If you figure that 100 people go through a single checkout line every day, that means each cashier manages a potential $12 million portfolio of business. That point of contact (the cashier) can affect your business in ways you never imagined – for better or worse! What about your business? How can you increase the purchase cycle ?

If you are trying to figure out ways to increase your business and would like more information about this and other low cost business development strategies contact us today .

We have a wide range of tried and tested best practice techniques for your business .

We specialise in providing solutions that will meet your individual requirements .

Lets face it, as a business owner you cannot afford a hit and miss approach .

Our Better Business Institute management tools and coaching methods will get you to the next level at HiSpeed.

We offer a turnkey packaged solution that includes an affordable modern website design , best practice marketing and business process management aimed at getting results.

If your IT and Telecommunications is not performing, we can take care of that aswell with a managed services solution for you.

For a Free no obligation Business Analysis valued at $ 397 contact us today ……… register and get our free small business guide book you can study further… request it today

Tags: business marketing, Small Business Best practice management
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Business Success Coaching

admin | February 7th, 2012 | Posted in Small Business marketing

Business Owners Need to Chill out this Summer

It has long been realised that without any action there is no success. In fact massive action is required in any small business to ensure a positive outcome. In many cases business owners are technicians that for what ever reason have decided to go it alone and be their own boss, only to become a slave to their business to the extent that they have to work harder and harder to make ends meet. In the end it becomes a survival exercise. When what is actually needed is for the business owner to step back and take a different view of proceedings .

Work Smart

Working smarter rather than harder is sometimes all that it takes. Einstein once said that it was madness to to keep doing the same thing and expecting a different result. Change in strategy can be risky and requires some insights, tried and tested methods and practices. Based on world leading business models.

How To Implement Change

How to know about all the strategies and methods of growing your business and even implementing them can be quite a daunting task for any small business owner whose focus is providing a product or service that solves a problem for and end customer. For example The plumber or electrician is a specialist in his field but not a marketing or IT specialist. There comes a time when it is better to seek professional help to implement change.

Specialist Small Business Marketing Consulting

Some marketing companies will tell you to advertise , re brand or step through a series of hoops and obstacles to get where you need to be. When actually what you need is results that don’t cost thousands .

Flexible Business Builder Programs

Our Programs are designed from the bottom up and based on Hundreds or successful marketing consulting engagements combined with over 35 years in the business. Giving you three main options.

DIY Programs – basic, Intermediate and Advanced
Supported Business Improvement Programs with Coaching support
Fully outsourced Marketing whereby we analyse your business , discover areas or improvement and recommend a strategy for success.

So whatever model you prefer we have a solution for your requirements. Plus we can build your online web presence too and fully support your Technology requirements.

So why not Chill out this Summer – give us a call today and qualify for a FREE business assessment valued at $ 397

Why You Need To Hire Safety Supervisors

smallbiz guru | May 2nd, 2012 | Posted in Small Business marketing

In fact, if you work in industry where you are worried about employee safety, then it could be a good idea to hire a consultant who is focused on the safety in order to ensure that employees are not injured on the job. You have to know that this mistake could cost a person’s well-being and it could hurt the reputation of your company.

However, there is a solution to this problem. You can always hire a safety expert, which can give you the needed guidance, safety tips as well as training to your employees in order to ensure that everyone is following the safety rules and regulations.

Safety expert could look over companies in the chemical, oil, manufacturing and gas industries in order to make sure that they are on track to provide products and services safely. You have to know that safety supervisors from different fields could provide your business with safety training in order to educate your staff, explain how to do the job in the best and safest way without harming any piece of equipment. In fact, there is no mater whether you start a new business or you develop the established one, you still have to make sure that the things run smoothly by hiring a safety advisor.

Manufacturing plants, chemical plants, factories, construction sites and others are considered to be potentially dangerous worksites where employees could get hurt in different ways. Of course, the majority of accidents that take place at work could have been prevented. To prevent accidents at work, you have to make sure that your staff knows all the safety rules and regulations at work. And thus, one of the best things that you can do is to hire safety advisor.

When you are looking for the safety advisor to deal with, you have to make sure that you use the services of reliable company which can offer you qualified specialists. For example, you can check this company:
Unit 1 / 192 Churchbank Weir Rd
Peak Crossing, QLD 4306
(07) 54672757

OHS is a attention attracting part of any business. So, it’s little wonder OHS Safety Advisors are in demand today. More detailed info about OHS Safety Advisors can be found on this OHS Safety Advisors site.

Tags: OHS, safety, safety advisor, safety management
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Small Business Websites – cheap as chips

admin | April 25th, 2012 | Posted in Small Business marketing

For Small businesses a Web Site and social media presence is a must . With yellow pages becoming slimmer and slimmer many people are looking local and looking for a business in the area in which they live. These typically are service type businesses that provide a range of solutions for residential and business owners alike , including Lawn mowing services, Plumbers, Electricians , Handymen, builders and carpenters, Landscaping, Education , Optician , dentists, Hair & Beauty stylists -the list is almost endless .

It doesn’t end there there is also social networking aswell . If You find that your business is suffering from this new wave of technology then its time to do something about it.

The local newspaper is offering local businesses a website for R395 for a single page , URL and hosting for one year. The price for the second year is a bit more. They will also create a profile and upload your images & charge you Extra pages cost $ 60 per hour for more development and pages.

Its not a bad deal but we can do a lot better.

In our experience you will need at least 3 to 5 pages .Your marketing needs to be extended into website and social media’s or your new website just becomes an online business card that will get you some credibility but probably no new orders.

We will build a better site for you with three pages for just $ 360

We can provide a free .URL or you can provide your own personalised URL .
Free Hosting for 1st Year
Links to your Facebook or Twitter
A Free Email account
Images Uploaded for you
Content managed by you on the fly – so you can create promotions
SEO optimised to ensure you get exposure
Contact form – linked to your email address to process enquiries.
Customisation and banners cost $50 per hour
PLUS BONUS -1 Hour Business Growth Consulting bonus worth $ 397 for registered businesses
Plus Free E- Manual – Surviving a recession
Plus Free online Facebook training Course