I should say that a recent study has already shown that event software is getting more and more popular all over the world. These days many event organizers are taking advantage of various technologies for the purpose of managing their events. To be exact this research was conducted on the net in November 2009. And participants were asked to answer what type of event software they usually use for their business needs. I’d like to mention the most popular tools right now. They are accordingly online surveys, event reporting, email marketing and certainly online registrations.

About 13% of respondents told that they considered email marketing to be one of the primary event software tools. So they always take advantage of this really efficient tool for the purpose of managing their events. From their point of view it’s during this economic recession using this tool is certainly a cost effect method of business promotion.

I should say that email marketing can be successfully used to promote an event in advance. We can use it for the purpose of sending targeted invitations as well as managing various delegate surveys after a certain event has occurred. With the help of this efficient email marketing software it’s possible to track how many email messages are opened or deleted. We can easily find out what links have been recently clicked as well as many other details. In other words this gives event managers a great opportunity of learning from their own past campaigns. They will be able to shape their future promotions into rather cost effective as well as efficient campaigns.

When being linked into the database or so called CRM system, this tool as email marketing can really help to make the recipient selection much easier. I should say that it’s possible to segment the database into some groups. You can invite any customer using this automated email tool. You can also integrate your email software tool with your CRM system. In this case you’ll be able to update your contact data automatically.

It’s a great thing that email marketing gives us an excellent opportunity to save on printing as well as postage costs. Currently many organizations have already chosen this tool because they are eagerly looking forward cut down their event costs and they naturally want to provide an ethical event promotion.

When the event has already occurred, event managers use this efficient email marketing tool for the purpose of sending follow up surveys. In this case surveys are generated automatically after every event. A link in an email message will take your delegates to a corresponding web page where they will be able to complete your online survey. It goes without saying that your event managers can track quite easily who has already completed this particular. So in this case all the follow up calls will be more productive. Hurry up to take advantage of this beneficial option.

Nowadays our world is the world of modern technologies. These days the more your activity is automated, the better, particularly in respect of Reporting Services. Reporting is a very significant thing. So if you want to automate your reporting activities, you might consider trying SQL-RD. Having reporting automated will lead to eliminating manual process and saving time and money. Check out this SQL Server site to find out more detailed information.

And keep in mind that our world is the world of modern Internet technologies. It would be intelligent to use the web network to find anything on the best terms available on the market. Search engines, social networks, blogs and forums – all this will help you solve many issues.